It all started in 1987 with a sewing machine, a cyclist, a fashion student, and a simple idea: to build a better bike short. From these humble beginnings, SUGOi was born. And while our garments have evolved, our core philosophy remains the same.

 

Sugoi Performance Apparel

 
For years, hard-core endurance athletes have known SUGOI Performance Apparel as making the most incredible apparel in endurance sports.
 
 
 
Sugoi Custom Apparel
 
 
Sugoi is celebrating its 25th Anniversary of being a leader in the custom sublimation technical apparel business. For 25 years Sugoi has been defining the state of the art, with constantly evolving proprietary fabrics, innovative fabrications and the widest variety of styles all backed up with the best service and delivery in the industry. Sugoi’s broad range of custom styles is the proven choice of elite athletes, weekend warriors and corporate merchandisers.
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